In this episode, Liz and Cedric talk about common questions new coaches have when it comes to finding and selecting the right niche. Liz gives helpful tips on how to explore different niches that interest you and how to make sure you combine your interests with a profitable market segment and a target group that is willing and able to pay for your services.
What you will learn in this episode:
1:34 - What is meant by an Evergreen Market
3:00 - Why it’s important to select an Evergreen Niche, not a Trend Niche
4:25 - The 3 Most Profitable Mega-Niches in Coaching
5:10 - ‘One-Time-Fix’ Niches vs. ‘Upsell’ Niches
10:25 - Liz’ 3 Profitability Dealbreakers when choosing a Niche
11:40 - How Liz found her first Niche (Productivity Coaching)
14:26 - How to explore different Niches and find the right one
17:08 - Why you don’t need to worry that choosing a Niche puts you into a box
20:30 - The real problem with not having a Niche
23:45 - The What, Who, How Triangle of every Profitable Niche
28:15 - How to do a Profitability Test for your Niche
Links from this episode:
Free 5-Day E-Mail Course: How to Start a Coaching Business
Our Full Online Course: Confident Coach Club Online Course (Module 1 is all about finding your niche with helpful exercises and checklists)
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